In today’s article, we have explained in detail – (Digital Marketing and Its Benefits) What is Digital Marketing? What are its uses? what are the advantages?
What is digital marketing?
Digital marketing is the promotion of products or brands using electronic devices or the Internet. This includes instant messaging, video, applications, electronic billboards, digital and radio-TV channels and more. Digital marketing uses multiple channels and technologies that allow organizations to analyze campaigns, content, and strategy, usually in real-time.
It is used through one or more forms of electronic media. Not only because of its rapid pace but also because it is basically the future of marketing. This is very important, many people think that traditional marketing will soon be completely changed. The new methods are faster, more practical and versatile than the old traditional methods.
The world is becoming increasingly digital. The use of electronic materials is increasing every day. Companies have begun to recognize the importance of going digital in general.
Why is digital marketing increasing?
Several factors are involved in its development. We are all seeing a change in communication since the advent of the Internet. The Internet has undeniably changed the way people shop and communicate. Everything is changing fast because you can find whatever you want on today’s date at your doorstep with just a click.
You noticed that all major companies have an online presence today. They are reaching consumers in all ways, that is the power of digital media today!
The growth in the number of Internet users over the years has been breaking all records. One reason why people are using the Internet in its entirety is that there is a lot of information available on the Internet for free, which is the main factor in today’s marketing change, so implementing digital marketing today is a must for any business. It has become imperative that if internet marketing is done in the right way or with strategy then a miracle can happen in business.
Some statistics and facts:
The statistics speak more than words, let us review the facts and major factors that have significantly increased the growth of digital marketing in India. Although India still has a long way to go, when it comes to the category of internet usage compared to other parts of the world, we are still seeing rapid growth in internet usage in the last 2-3 years.
It started with 3G internet and optical fiber and now 4G internet is changing the world and recently 5G services have also been introduced in some countries.
The increasing number of smartphone users:
The smartphone industry in India is now a growing market with around 70 percent of all Indian mobile users expected. The ever-decreasing cost of the handset is now making it possible for India to have around 600 million internet users which is ultimately an attractive business opportunity to offer to the growing population.
The following are the statistics related to the increasing participation of Indian consumers with various social media. By the end of 2019, it is estimated that India will have around 300 million social network users, which was close to 168 million in 2016. The most popular social networks in India and the world are YouTube, Facebook Twitter, and WhatsApp. Facebook is projected to reach close to 320 million in India by 2021.
Digital India campaign:
The Digital India campaign is being run rapidly by the Prime Minister of India, Shri Narendra Modi, with the goal of providing online government service, facilitating citizens electronically and empowering India digitally. This includes connecting rural areas with high-speed Internet networks.
Digital India has three main components:
- Development of secure and stable digital infrastructure
- Distribute government services digitally, and
- Universal Digital Literacy.
Rapidly Changing Consumer Behavior:
In the last 2 years, the number of online shoppers has increased from 80 million to 90 million. With the increase in online buyers, we expect the total value of e-retail to increase significantly by 2022.
Digital Marketing Used by Companies:
You have noticed that almost all the top-notch or leading companies have started reaping the benefits of digital marketing. It is likely to grow 50% or more by 2023 when the number of users will reach 850 million.
Some digital marketing campaigns to get inspired by:
Amazon India – The Great Indian Freedom Sale
As we all know about Amazon, this e-commerce giant launched a really interesting and successful digital marketing campaign, “The Great Indian Freedom Sale”, which has some fun activities in which participants get shopping vouchers from the company. Which is used for discounts when purchasing the product.
These are some of the most common methods of digital marketing:
- Website SEO Services and Help
- Blog Designing and Other services
- Online Advertisement
- Online Video Marketing
- PPC Ads Services and Help
- Email Marketing
- Social Media Marketing
- Mobile Web Services Marketing
- Apps and Software Marketing
The new media era has arrived. It is an appropriate time for those who have not yet begun to understand this mode of interaction and the various benefits of digital marketing.
Why Digital Marketing is Important:
1. More effective:
It is more effective than traditional marketing. This is particularly important for small businesses because they do not have many resources or a lot of capital. Online media can provide you with a cheaper and more effective advertising channel.
2. Use of writing to connect with customers:
By using digital content, you can provide information to consumers more effectively by sending advertisements, direct mail or email. The strength of your online presence is now directly linked to the success of your business.
3. Mobile Consumer:
Technology has evolved so much that mobile phones are now considered as an alternative to personal computers or laptops. A large group of consumers are using their mobile devices daily, so it is essential that you use a marketing solution that targets these devices properly.
5. Track your customer’s implementation:
By using analytics services such as Google Analytics, you will be able to monitor the actions, preferences of all your customers and get better insights into their behavior. Analytics allows you to create lists of your valuable customers so that you can get the right analysis.
6. Business Growth:
If you have an online business and are marketing products and services online, then you can easily measure your success by incoming traffic that converts into customers, leads or sales, and thus your conversion Can calculate and improve rates.
7. Social Media Engagement:
If you want your company to grow, you can create new customers by using various social media channels. Can always make sure to target your customers based on their interests, age and country. In this way, you will be able to interact with them better and connect through digital media.
8. Getting more likes:
Some people underestimate the importance of social media as part of their digital marketing campaign. The more “Facebook likes” or “tweets” you receive, the more your company can grow and build trust and credibility with your customers. If you use these channels to tell your customers about discounts, new products, blog posts, and company news, etc., it can also bring traffic to your website.
9. Get ahead of your competitors:
Most businesses have already abandoned traditional advertising methods by associating with Google AdWords, SEO or social media. With so many competitors it is very difficult to market your small business and get ahead in the competition.
However, you can use Google Alerts to get a better idea of where you see your competitors. You can monitor their marketing strategies or products so that you can learn things that are convenient to improve your own business.
10. Earn people’s trust:
Digital marketing is enhanced by social evidence, social media signals, and genuine testimonials from customers who have previously used, connected, purchased, or taken advantage of a service or product marketed by your business. Most customers trust a service or product when they know that people have written positive feedback or information about a particular brand. A good recommendation or complaint can make or break your business through customer feedback on Facebook, Twitter or Google.
It is important to understand the importance of implementing digital marketing in your business strategy. The use of new media in the 21st century is not only a wise investment decision but also necessary. Efficient marketing channels with many benefits can help to grow and expand your business.